Business × Technology
I'm Skyrit Lai. I work between business, operations, product, data, and technology — connecting business intent with the systems and workflows that carry it out.
01 / Selected Work
Connecting customer behavior, segmentation, and journey logic across activation, retention, and reactivation — with measurement informing the next action.
Read the case studySystem model
Customer state
Behavior or event
Segment
Decision
Journey or action
Outcome
Next state
Data · Analytics · Decision Support
Turning behavioral and operational data into signals teams can act on.
ReadBusiness Rules · Financial Systems · Architecture
Modeling transactions, settlements, and reversals while keeping balances and audit trails consistent.
ReadInfrastructure · Reliability · Operations
Making releases observable, reversible, and predictable through a lean deployment workflow.
Read02 / How I Think
Understand the business, users, constraints, incentives, and operating reality.
Identify the real problem and the decision or outcome that needs to improve.
Choose the simplest useful intervention — process, product, data, automation, or software.
Measure what changed, challenge assumptions, and improve the next decision.
Don't digitize confusion. Understand it first.
03 / Capabilities
Clarify requirements, responsibilities, and the way work flows through a business.
Shape product behavior and customer journeys across teams and touchpoints.
Build measurement and analysis into everyday operational workflows.
Design and connect software that can be operated, maintained, and recovered.
04 / Notes
Featured note / Business & Technology
On outcomes, constraints, and the questions worth asking before implementation.
Read note
Skyrit Lai
Business × Technology
05 / About
My background is technical: backend applications, databases, analytics, CRM, and operational software. Building them brought me closer to the people and processes they support.
Over time, my interest shifted toward the decisions behind those systems. I now work between the people who understand the business and the people who build the technology.
06 / Contact
Tell me what you're working through. I'd be glad to talk.